I developed the identity and initial layout for this app which was a platform created to help people discover, tell and experience short stories. It was my goal to create a typographic mark that was simple yet memorable.
With a group in my Harlem neighborhood, a non-profit basketball program was created to provide a safe place for children to go and develop their skills. Free instruction was given by a former professional player which ran twice a week for 8 weeks last summer.
A series of 4 posters were created in total. It was my goal to keep the branding simple and bold, yet memorable.
The posters were displayed around Harlem during the summer of 2015 to generate interest.
I had the opportunity to work on 2 product catalogs for Xnix, a snowboard company from Japan. Shown here is the second catalog cover.
Over 75 signs were created for all areas of the campus. A unified, clear, concise approach was taken.
To celebrate Match Group's listing on Nasdaq, a series of digital ads were created. Working within the limits of Nasdaq's brand guidelines.
I designed the interior pages of the coffee table book feature the work focusing on las vegas by the photographer, albert watson.
For a neighborhood organization, it was my goal to develop banners to reflect the look and feel of the historical & cultural essence of my community in Harlem.
I worked in-house for Nike Golf where I produced a variety of design projects including branding and deliverables. Here is an example of the Nike Fit logo that I created and implemented in the layout of the Tiger Woods ad and the three in-store signage samples shown here.
I designed the campaign branding elements and collateral including video, signage, invites, and brochures for the sponsored speaking events. Extensive brand guidelines were also created.
The final options that were presented for a section of the website which featured the daily list of billionaires.
Upon completion of the look for the event, a 20+ page styleguide was developed for the cross-functional teams to produce all collateral.
During a team retreat, my copywriter partner and I concepted this campaign for the Careers portion of the website. It later came to life as shown here.
I designed the look and feel for this event. As employees signed up for the event, their photo was populated in the background of the website. A style guide and all design files were handed off for production.
While working at Ogilvy+Mather, in the Brand Integration Group, I was tasked with the exploration of a logo for a new product launch. Shown here is the exploration and the final mark presented.
While at David Carson Design, I worked on the logo for this beauty product.
When I worked at David Carson Design, I had the opportunity to work on the layout of his second design book, called 2ndsight. The book also contains over 15 projects that I worked on.
A campaign was created to celebrate the release of Elvis' 30 number one hits. I worked on a series of collateral including the tour bus which was called Traveling Graceland, showcasing memorabilia from Elvis' history. Shown here are posters for the series of events.
Agency: Cyclops Productions
CD: Thomas Vasquez
Photography: Albert Watson
As a Design Manager at O.C. Tanner in Salt Lake City, we worked on corporate awards programs for companies world-wide. Shown here is the look and feel for the yearbook product that was produced for the HR department to give to employees at their year level anniversaries.
This "milestone yearbook" was designed while on staff at O.C. Tanner in Salt Lake City. At the launch of each project, my team was given brand guidelines and tasked with producing collateral under the various companies' look and feel. We created a printed piece, a web version and an email campaign for Lane Bryant.
Look and feel designed while on staff at O.C. Tanner. Young's Market is a spirits and brewing corporation. At the start of a project, we would meet with the branding team of the particular company and were usually given brand guidelines and tasked with producing collateral based on the kick-off conversation and elements provided.
This yearbook was produced while working at O.C. Tanner. It was my goal to provide a look that reflected the essence of the island and the warm leadership of the CEO. Shown here is one of the several covers produced, plus a few interior spreads. An online version was also created.
I worked on this women's specific title from scratch- developing the logo and the entire first issue.
While working at Future Snowboarding magazine, I had the opportunity to create the look and feel for a new women's specific snowboarding title called The Drift (dream job!). I designed both the logo and first few issues, in their entirety.
I had the opportunity to work on the outdoor, adventure lifestyle magazine called Blue, for its duration, starting with the premier issue. David Carson designed the first cover, which is shown here, and I art directed the issue.
When art directing Blue, I would often only have access to a few images for the design of an article. I was constantly working within those constraints to make the stories interesting despite the budget constraints. Here is an example of having only one.
One of the luckier ad match-ups for a single page article.