INTROSnew5_2.jpg
paragraph identity
paragraph identity

I developed the identity and initial layout for this app which was a platform created to help people discover, tell and experience short stories. It was my goal to create a typographic mark that was simple yet memorable. 

logo development & branding
logo development & branding

With a group in my Harlem neighborhood, a non-profit basketball program was created to provide a safe place for children to go and develop their skills. Free instruction was given by a former professional player which ran twice a week for 8 weeks last summer.

branding & posters
branding & posters

A series of 4 posters were created in total. It was my goal to keep the branding simple and bold, yet memorable.

half court academy
half court academy

The posters were displayed around Harlem during the summer of 2015 to generate interest. 

snowboard product catalog
snowboard product catalog

I had the opportunity to work on 2 product catalogs for Xnix, a snowboard company from Japan. Shown here is the second catalog cover.

campus signage
campus signage

Over 75 signs were created for all areas of the campus. A unified, clear, concise approach was taken.

historical timeline
historical timeline
nasdaq digital ads
nasdaq digital ads

To celebrate Match Group's listing on Nasdaq, a series of digital ads were created. Working within the limits of Nasdaq's brand guidelines.

interior page design
interior page design

I designed the interior pages of the coffee table book feature the work focusing on las vegas by the photographer, albert watson.

neighborhood banners
neighborhood banners

For a neighborhood organization, it was my goal to develop banners to reflect the look and feel of the historical & cultural essence of my community in Harlem.

INTROSnew6.jpg
logo development & collateral
logo development & collateral

I worked in-house for Nike Golf where I produced a variety of design projects including branding and deliverables. Here is an example of the Nike Fit logo that I created and implemented in the layout of the Tiger Woods ad and the three in-store signage samples shown here.

event campaign branding
event campaign branding

I designed the campaign branding elements and collateral including video, signage, invites, and brochures for the sponsored speaking events. Extensive brand guidelines were also created.

branding development
branding development

The final options that were presented for a section of the website which featured the daily list of billionaires.

event branding
event branding

Upon completion of the look for the event, a 20+ page styleguide was developed for the cross-functional teams to produce all collateral.

digital recruitment campaign
digital recruitment campaign

During a team retreat, my copywriter partner and I concepted this campaign for the Careers portion of the website. It later came to life as shown here.

summer picnic style guide
summer picnic style guide

I designed the look and feel for this event. As employees signed up for the event, their photo was populated in the background of the website. A style guide and all design files were handed off for production. 

coke plus logo development
coke plus logo development

While working at Ogilvy+Mather, in the Brand Integration Group, I was tasked with the exploration of a logo for a new product launch. Shown here is the exploration and the final mark presented.

logo-new.jpg
logo development
logo development

While at David Carson Design, I worked on the logo for this beauty product.

book design
book design

When I worked at David Carson Design, I had the opportunity to work on the layout of his second design book, called 2ndsight. The book also contains over 15 projects that I worked on.

elvis 1 campaign
elvis 1 campaign

A campaign was created to celebrate the release of Elvis' 30 number one hits. I worked on a series of collateral including the tour bus which was called Traveling Graceland, showcasing memorabilia from Elvis' history. Shown here are posters for the series of events.

Agency: Cyclops Productions
CD: Thomas Vasquez
Photography: Albert Watson

 

INTROSnew5_3.jpg
american express
american express

As a Design Manager at O.C. Tanner in Salt Lake City, we worked on corporate awards programs for companies world-wide. Shown here is the look and feel for the yearbook product that was produced for the HR department to give to employees at their year level anniversaries.

lane bryant
lane bryant

This "milestone yearbook" was designed while on staff at O.C. Tanner in Salt Lake City. At the launch of each project, my team was given brand guidelines and tasked with producing collateral under the various companies' look and feel. We created a printed piece, a web version and an email campaign for Lane Bryant.

young's market
young's market

Look and feel designed while on staff at O.C. Tanner. Young's Market is a spirits and brewing corporation. At the start of a project, we would meet with the branding team of the particular company and were usually given brand guidelines and tasked with producing collateral based on the kick-off conversation and elements provided.

pulama lanai
pulama lanai

This yearbook was produced while working at O.C. Tanner. It was my goal to provide a look that reflected the essence of the island and the warm leadership of the CEO. Shown here is one of the several covers produced, plus a few interior spreads. An online version was also created.

INTROSnew5_5.jpg
the drift magazine
the drift magazine

I worked on this women's specific title from scratch- developing the logo and the entire first issue.

the drift magazine
the drift magazine

While working at Future Snowboarding magazine, I had the opportunity to create the look and feel for a new women's specific snowboarding title called The Drift (dream job!). I designed both the logo and first few issues, in their entirety.

future snowboarding magazine
future snowboarding magazine
blue magazine
blue magazine

I had the opportunity to work on the outdoor, adventure lifestyle magazine called Blue, for its duration, starting with the premier issue. David Carson designed the first cover, which is shown here, and I art directed the issue.

blue magazine
blue magazine

When art directing Blue, I would often only have access to a few images for the design of an article. I was constantly working within those constraints to make the stories interesting despite the budget constraints. Here is an example of having only one.

blue magazine
blue magazine
blue magazine
blue magazine
blue magazine
blue magazine

One of the luckier ad match-ups for a single page article.

blue magazine
blue magazine
blue magazine
blue magazine
INTROSnew5_2.jpg
paragraph identity
logo development & branding
branding & posters
half court academy
snowboard product catalog
campus signage
historical timeline
nasdaq digital ads
interior page design
neighborhood banners
INTROSnew6.jpg
logo development & collateral
event campaign branding
branding development
event branding
digital recruitment campaign
summer picnic style guide
coke plus logo development
logo-new.jpg
logo development
book design
elvis 1 campaign
INTROSnew5_3.jpg
american express
lane bryant
young's market
pulama lanai
INTROSnew5_5.jpg
the drift magazine
the drift magazine
future snowboarding magazine
blue magazine
blue magazine
blue magazine
blue magazine
blue magazine
blue magazine
blue magazine
paragraph identity

I developed the identity and initial layout for this app which was a platform created to help people discover, tell and experience short stories. It was my goal to create a typographic mark that was simple yet memorable. 

logo development & branding

With a group in my Harlem neighborhood, a non-profit basketball program was created to provide a safe place for children to go and develop their skills. Free instruction was given by a former professional player which ran twice a week for 8 weeks last summer.

branding & posters

A series of 4 posters were created in total. It was my goal to keep the branding simple and bold, yet memorable.

half court academy

The posters were displayed around Harlem during the summer of 2015 to generate interest. 

snowboard product catalog

I had the opportunity to work on 2 product catalogs for Xnix, a snowboard company from Japan. Shown here is the second catalog cover.

campus signage

Over 75 signs were created for all areas of the campus. A unified, clear, concise approach was taken.

historical timeline
nasdaq digital ads

To celebrate Match Group's listing on Nasdaq, a series of digital ads were created. Working within the limits of Nasdaq's brand guidelines.

interior page design

I designed the interior pages of the coffee table book feature the work focusing on las vegas by the photographer, albert watson.

neighborhood banners

For a neighborhood organization, it was my goal to develop banners to reflect the look and feel of the historical & cultural essence of my community in Harlem.

logo development & collateral

I worked in-house for Nike Golf where I produced a variety of design projects including branding and deliverables. Here is an example of the Nike Fit logo that I created and implemented in the layout of the Tiger Woods ad and the three in-store signage samples shown here.

event campaign branding

I designed the campaign branding elements and collateral including video, signage, invites, and brochures for the sponsored speaking events. Extensive brand guidelines were also created.

branding development

The final options that were presented for a section of the website which featured the daily list of billionaires.

event branding

Upon completion of the look for the event, a 20+ page styleguide was developed for the cross-functional teams to produce all collateral.

digital recruitment campaign

During a team retreat, my copywriter partner and I concepted this campaign for the Careers portion of the website. It later came to life as shown here.

summer picnic style guide

I designed the look and feel for this event. As employees signed up for the event, their photo was populated in the background of the website. A style guide and all design files were handed off for production. 

coke plus logo development

While working at Ogilvy+Mather, in the Brand Integration Group, I was tasked with the exploration of a logo for a new product launch. Shown here is the exploration and the final mark presented.

logo development

While at David Carson Design, I worked on the logo for this beauty product.

book design

When I worked at David Carson Design, I had the opportunity to work on the layout of his second design book, called 2ndsight. The book also contains over 15 projects that I worked on.

elvis 1 campaign

A campaign was created to celebrate the release of Elvis' 30 number one hits. I worked on a series of collateral including the tour bus which was called Traveling Graceland, showcasing memorabilia from Elvis' history. Shown here are posters for the series of events.

Agency: Cyclops Productions
CD: Thomas Vasquez
Photography: Albert Watson

 

american express

As a Design Manager at O.C. Tanner in Salt Lake City, we worked on corporate awards programs for companies world-wide. Shown here is the look and feel for the yearbook product that was produced for the HR department to give to employees at their year level anniversaries.

lane bryant

This "milestone yearbook" was designed while on staff at O.C. Tanner in Salt Lake City. At the launch of each project, my team was given brand guidelines and tasked with producing collateral under the various companies' look and feel. We created a printed piece, a web version and an email campaign for Lane Bryant.

young's market

Look and feel designed while on staff at O.C. Tanner. Young's Market is a spirits and brewing corporation. At the start of a project, we would meet with the branding team of the particular company and were usually given brand guidelines and tasked with producing collateral based on the kick-off conversation and elements provided.

pulama lanai

This yearbook was produced while working at O.C. Tanner. It was my goal to provide a look that reflected the essence of the island and the warm leadership of the CEO. Shown here is one of the several covers produced, plus a few interior spreads. An online version was also created.

the drift magazine

I worked on this women's specific title from scratch- developing the logo and the entire first issue.

the drift magazine

While working at Future Snowboarding magazine, I had the opportunity to create the look and feel for a new women's specific snowboarding title called The Drift (dream job!). I designed both the logo and first few issues, in their entirety.

future snowboarding magazine
blue magazine

I had the opportunity to work on the outdoor, adventure lifestyle magazine called Blue, for its duration, starting with the premier issue. David Carson designed the first cover, which is shown here, and I art directed the issue.

blue magazine

When art directing Blue, I would often only have access to a few images for the design of an article. I was constantly working within those constraints to make the stories interesting despite the budget constraints. Here is an example of having only one.

blue magazine
blue magazine
blue magazine

One of the luckier ad match-ups for a single page article.

blue magazine
blue magazine
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