paragraph identity
paragraph identity

I developed the identity and initial layout for this app which was a platform created to help people discover, tell and experience short stories. It was my goal to create a typographic mark that was simple yet memorable. 

logo development & collateral
logo development & collateral

I worked in-house for Nike Golf where I produced a variety of design projects including branding and deliverables. Here is an example of the Nike Fit logo that I created and implemented which reflected in the three in-store signage samples shown here.

trend report
trend report

While freelancing at NYC & Company, New York City’s official tourism marketing agency, I created this 45 page trend report.

logo development & branding
logo development & branding

With a group in my Harlem neighborhood, a non-profit basketball program was created to provide a safe place for children to go and develop their skills.

branding & posters
branding & posters

A series of 4 posters were created in total. It was my goal to keep the branding simple and bold, yet memorable.

half court academy
half court academy
the drift magazine
the drift magazine

While working at Future Snowboarding magazine, I had the opportunity to create the look and feel for a new women's specific snowboarding title called The Drift (dream job!). I designed both the logo and first few issues in their entirety..

the drift magazine
the drift magazine

Samples of interior pages.

future snowboarding magazine
future snowboarding magazine
blue magazine
blue magazine

I had the opportunity to work on the outdoor, adventure lifestyle magazine called Blue, for its duration, starting with the premier issue. David Carson designed the first cover, which is shown here, and I art directed the issue.

blue magazine
blue magazine
blue magazine
blue magazine

One of the luckier ad match-ups for a single page article.

blue magazine
blue magazine
blue magazine
blue magazine
blue magazine
blue magazine
blue magazine
blue magazine

When art directing Blue, I would often only have access to a few images for the design of an article. I was constantly working within those constraints to make the stories interesting despite the budget constraints. Here is an example of having only one.

snowboard product catalog
snowboard product catalog

I had the opportunity to work on 2 product catalogs for Xnix, a snowboard company from Japan.

branding project
branding project

While working in the marketing team, we had a range of projects including branding, co-branding, event graphics, and motion graphics. Here is an example of making a long word work with the logo.

event branding
event branding
speaking event branding
speaking event branding

Collateral developed for events would include swag, signage, the website, brochures, etc.

t-shirt design
t-shirt design

We were asked to update the company t-shirts on a regular basis.

career section campaign
career section campaign
event branding
event branding

When working on an event, we would create the look, the collateral and the brand guidelines to hand off to the printer.

lane bryant
lane bryant

This "milestone yearbook" was designed while on staff at O.C. Tanner in Salt Lake City. At the launch of each project, my team was given brand guidelines and tasked with producing collateral under the various companies' look and feel. We created a printed piece, a web version and an email campaign for Lane Bryant.

american express
american express

As a Design Manager at O.C. Tanner in Salt Lake City, we worked on corporate awards programs for companies world-wide. Shown here is the look and feel for the yearbook product that was produced for the HR department to give to employees at their year level anniversaries.

pulama lanai
pulama lanai

This yearbook was produced while working at O.C. Tanner. It was my goal to provide a look that reflected the essence of the island and the warm leadership of the CEO. Shown here is one of the several covers produced, plus a few interior spreads. An online version was also created.

NYC & Company Collateral
NYC & Company Collateral
neighborhood banners
neighborhood banners

For a neighborhood organization, it was my goal to develop banners to reflect the look and feel of the historical & cultural essence of my community in Harlem.

women's equality branding
women's equality branding

At BounceX, where I am the Director of Visual Communications, I was asked to design the branding for a series of events and an awards program that our company will be hosting.

logo development
logo development

While at David Carson Design, I worked on
the logo for this
beauty product.

book design
book design

When I worked at David Carson Design, I had the opportunity to work on the layout of his second design book, called 2ndsight. The book also contains over 15 projects that I worked on.

interior page design
interior page design

I designed the interior pages of the coffee table book feature the work focusing on las vegas by the photographer, albert watson.

campus signage
campus signage

Over 75 parking signs were created for the campus. It was my goal to create a unified, bold and clear series of signs in order to eliminate confusion.

coke plus logo development
coke plus logo development

While working at Ogilvy+Mather, in the Brand Integration Group, I was tasked with the exploration of a logo for a new product launch. Shown here is the exploration process and the final mark.

elvis 1 campaign
elvis 1 campaign

A campaign was created to celebrate the release of Elvis' 30 number one hits. I worked on a series of collateral including the tour bus which was called Traveling Graceland, showcasing memorabilia from Elvis' history. Shown here are posters for the series of events.

Agency: Cyclops Productions
CD: Thomas Vasquez
Photography: Albert Watson

 

paragraph identity
logo development & collateral
trend report
logo development & branding
branding & posters
half court academy
the drift magazine
the drift magazine
future snowboarding magazine
blue magazine
blue magazine
blue magazine
blue magazine
blue magazine
blue magazine
blue magazine
snowboard product catalog
branding project
event branding
speaking event branding
t-shirt design
career section campaign
event branding
lane bryant
american express
pulama lanai
NYC & Company Collateral
neighborhood banners
women's equality branding
logo development
book design
interior page design
campus signage
coke plus logo development
elvis 1 campaign
paragraph identity

I developed the identity and initial layout for this app which was a platform created to help people discover, tell and experience short stories. It was my goal to create a typographic mark that was simple yet memorable. 

logo development & collateral

I worked in-house for Nike Golf where I produced a variety of design projects including branding and deliverables. Here is an example of the Nike Fit logo that I created and implemented which reflected in the three in-store signage samples shown here.

trend report

While freelancing at NYC & Company, New York City’s official tourism marketing agency, I created this 45 page trend report.

logo development & branding

With a group in my Harlem neighborhood, a non-profit basketball program was created to provide a safe place for children to go and develop their skills.

branding & posters

A series of 4 posters were created in total. It was my goal to keep the branding simple and bold, yet memorable.

half court academy
the drift magazine

While working at Future Snowboarding magazine, I had the opportunity to create the look and feel for a new women's specific snowboarding title called The Drift (dream job!). I designed both the logo and first few issues in their entirety..

the drift magazine

Samples of interior pages.

future snowboarding magazine
blue magazine

I had the opportunity to work on the outdoor, adventure lifestyle magazine called Blue, for its duration, starting with the premier issue. David Carson designed the first cover, which is shown here, and I art directed the issue.

blue magazine
blue magazine

One of the luckier ad match-ups for a single page article.

blue magazine
blue magazine
blue magazine
blue magazine

When art directing Blue, I would often only have access to a few images for the design of an article. I was constantly working within those constraints to make the stories interesting despite the budget constraints. Here is an example of having only one.

snowboard product catalog

I had the opportunity to work on 2 product catalogs for Xnix, a snowboard company from Japan.

branding project

While working in the marketing team, we had a range of projects including branding, co-branding, event graphics, and motion graphics. Here is an example of making a long word work with the logo.

event branding
speaking event branding

Collateral developed for events would include swag, signage, the website, brochures, etc.

t-shirt design

We were asked to update the company t-shirts on a regular basis.

career section campaign
event branding

When working on an event, we would create the look, the collateral and the brand guidelines to hand off to the printer.

lane bryant

This "milestone yearbook" was designed while on staff at O.C. Tanner in Salt Lake City. At the launch of each project, my team was given brand guidelines and tasked with producing collateral under the various companies' look and feel. We created a printed piece, a web version and an email campaign for Lane Bryant.

american express

As a Design Manager at O.C. Tanner in Salt Lake City, we worked on corporate awards programs for companies world-wide. Shown here is the look and feel for the yearbook product that was produced for the HR department to give to employees at their year level anniversaries.

pulama lanai

This yearbook was produced while working at O.C. Tanner. It was my goal to provide a look that reflected the essence of the island and the warm leadership of the CEO. Shown here is one of the several covers produced, plus a few interior spreads. An online version was also created.

NYC & Company Collateral
neighborhood banners

For a neighborhood organization, it was my goal to develop banners to reflect the look and feel of the historical & cultural essence of my community in Harlem.

women's equality branding

At BounceX, where I am the Director of Visual Communications, I was asked to design the branding for a series of events and an awards program that our company will be hosting.

logo development

While at David Carson Design, I worked on
the logo for this
beauty product.

book design

When I worked at David Carson Design, I had the opportunity to work on the layout of his second design book, called 2ndsight. The book also contains over 15 projects that I worked on.

interior page design

I designed the interior pages of the coffee table book feature the work focusing on las vegas by the photographer, albert watson.

campus signage

Over 75 parking signs were created for the campus. It was my goal to create a unified, bold and clear series of signs in order to eliminate confusion.

coke plus logo development

While working at Ogilvy+Mather, in the Brand Integration Group, I was tasked with the exploration of a logo for a new product launch. Shown here is the exploration process and the final mark.

elvis 1 campaign

A campaign was created to celebrate the release of Elvis' 30 number one hits. I worked on a series of collateral including the tour bus which was called Traveling Graceland, showcasing memorabilia from Elvis' history. Shown here are posters for the series of events.

Agency: Cyclops Productions
CD: Thomas Vasquez
Photography: Albert Watson

 

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